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Best Practices for Using Shopify Abandoned Cart Recovery

Shopify Abandoned Cart Recovery

Did you know that the average online store has a cart abandonment rate of around 70%? That’s a lot of lost sales! One way to recover some of these abandoned carts is by using the Shopify Abandoned Cart Recovery feature. This feature allows you to send automated email reminders to customers who have abandoned their carts on your store, encouraging them to complete their purchase.

Here are some best practices for using Shopify’s abandoned cart recovery feature:

  1. Set up the abandoned cart recovery emails.
    To set up the abandoned cart recovery emails, go to the “Notifications” section of your Shopify dashboard and click on the “Abandoned checkouts” tab. From here, you can customize the subject line, body, and send frequency of the emails.
  2. Personalize the emails.
    To increase the chances of recovering abandoned carts, it’s a good idea to personalize the emails. You can use Liquid tags to include the customer’s name, the items in their cart, and other personalized details.
  3. Test the emails.
    Before you start sending the abandoned cart recovery emails, it’s a good idea to test them to make sure they’re working as expected. You can use the “Send test email” button to send a test email to yourself or a colleague.
  4. Monitor the results.
    After you’ve set up and tested the abandoned cart recovery emails, it’s important to monitor the results. You can use the “Abandoned checkouts” report in the Shopify dashboard to see how many abandoned carts have been recovered and how much revenue has been generated.

By following these best practices, you can increase your chances of recovering abandoned carts and boosting your store’s sales. Happy recovering!

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